kiwiThought to table. Home cooking, simplified.
Kiwi builds a meal plan that is yours alone: your tastes, your skill level, what you prefer and what you avoid. Ninety seconds from no plan to a full cart, ready to check out. Then it walks you through the cooking, step by step. Like a meal kit, without the middleman.
Try it now — no account needed.
The Test Kitchen builds a week of dinners for you, free, with nothing to sign up for. Kiwi is live on the web, iPhone and Android — see how it works.
Not your mother's meal-planning app.
You've tried the recipe apps. You've asked a chatbot what to eat. Kiwi is what happens when a home cook's rules for a real weeknight (what finishes together, what you prep once, what's actually in the store) meet AI that does the work: a plan built around you, one list, the groceries ordered, and the cooking walked through step by step. Five minutes from "what's for dinner?" to a cart you can check out.
Bespoke, every time
Not canned plans with your name on them. A fully custom plan built for you, on demand, from meals you'll actually like.
No middleman
Meal kits assemble your ingredients in a factory, and you pay for every step. Kiwi sends the list to your store or your cart — nothing marked up, nothing wasted.
Your ingredients, your way
Order online or shop locally. Pick your own produce, your own butcher, your own brands. You control the quality and where your food comes from.
Bring your regulars
Tuesday tacos, grandma's chili, that recipe from a link or a photo. Add your own meals and mix them with the Kiwi Cookbook.
Your dinners help someone else's
Kiwi gives 1% of its profits to local food banks, and is working to open Premium, free, to SNAP/EBT households. Kiwi Gives.
A calm kitchen
Never forget an ingredient. Recurring items for the things you need every week. And when the kids ask "when's dinner?", just look at the app.
Plan. Shop. Prep. Cook.
One flow, start to finish — built on Kiwi’s patent-pending grocery and prep technology. No juggling recipe tabs, list apps and guesswork. And every week you cook with Kiwi helps feed a neighbor: 1% of profits goes to local food banks.
Pick from a list. That's the whole job.
Tell Kiwi who's at the table, your preferences and avoidances, how much time you have and how you like to cook. Then pick the meals you want from a list built just for you — or let Kiwi build the whole week and pull in your favorites.
- Any number of dinners, any skill level
- Swap anything without redoing the week
- Fancy on Saturday, fast on Tuesday: both are real cooking
Takes the burden. Makes it faster. Skips the planning stress entirely.
From no plan to groceries in the cart in under 90 seconds.
One list for the whole week, written for you. Send it to Instacart and it's in a cart, ready to order. Prefer to shop yourself? The list is organized for the store and checks off on your phone. Buy the produce in one place and the rest somewhere else — the list keeps your progress. Someone else doing the shopping? Send them the list.
- Every ingredient from every meal, merged and measured
- Already have it? Skip it — the list adjusts
- Kids need snacks? Paper towels? Add them once as recurring items and take them off your mental load for good
Prep in the morning, cook at night. Or prep on Sunday and coast all week.
Kiwi knows which parts of the week's cooking can be done ahead and groups them into one prep session — chop once, marinate once, cook the grains once. Busy parents, shift workers, anyone who gets home at six: the hard part is already done.
- One session covers the week, or one morning covers tonight
- Already prepped? Those steps skip themselves
- Skip prep entirely and cook straight through — Kiwi meets you where you are
Step by step, timed so everything lands together.
Beginners get every step spelled out. Experienced cooks get the timing — the sides finish while the main rests.
- One step at a time, big enough to read from the counter, timers built in
- Dishes sequenced so everything finishes together
Real recipes, written to be cooked on a Tuesday
Free to read: full recipes with ingredients, steps and macros, and every amount written into the step where you use it. New dinners every day.
Browse the Kiwi CookbookKiwi is free
Pick your dinners for the week and get the groceries ordered in under 5 minutes. No card, nothing to cancel.
Free every week. Premium when you want more.
Every new account starts with a week of Premium, then stays free for as long as you like. Premium opens in November, and everyone who signs up before then keeps every feature through November 30.
Free
Forever · no card
- One custom plan a week from the Kiwi Cookbook, about 1,500 meals
- Your grocery list: order online or shop your store
- Cook Mode, step by step
- Swap any meal for another from the Cookbook
Premium
$5.99 a month · $39.99 a year · cancel any time
- Plans built around your own preferences and allergies, with meals from outside the Cookbook
- Tell Kiwi anything: "something cozy for a rainy week"
- Import your own recipes from a link, a photo or a site
- Prep the Week, hosting and holidays, unlimited plans
We never ask for a card, so there's nothing to cancel and no surprise charge. 1% of Kiwi's profits goes to local food banks.
Kiwi is on the web, iPhone and Android.
Create a free account and start cooking this week. Get the app on the App Store or Google Play. Want Kiwi's seasonal plans by email — Thanksgiving first? Leave your email.
Get the seasonal plans by email
Thanksgiving first, then the holidays and the New Year. A few emails a year, not a newsletter a week.
— we'll only write when it matters —
You're on the list. The Thanksgiving plans are the first thing we'll send.
FAQ
Is Kiwi a meal kit?
No. Meal kits assemble your ingredients in a factory and you pay for every step. Kiwi plans around you and sends the list to your store or straight to your cart — order online or shop locally, your ingredients how you want them. Like a meal kit, without the middleman.
What does Kiwi cost?
Kiwi is free: one custom plan a week from the Kiwi Cookbook, your grocery list, online ordering or your own store, and Cook Mode, with no card and nothing to cancel. Premium is $5.99 a month or $39.99 a year and adds plans built around your own preferences and allergies, meals from outside the Cookbook, recipe import from anywhere, Prep the Week, and unlimited plans. Every new account starts with a week of Premium.
Are the plans really custom?
Yes. Not canned plans with your name on them. Every plan is built for you on demand — your household, your preferences and avoidances, your time and skill — from meals you'll actually like. Pick the meals yourself, or let Kiwi build the week and pull in your favorites.
Can I use my own recipes?
Yes. Add your regulars from a link, a photo or plain text, and mix them with the Kiwi Cookbook in any plan.
Does Kiwi handle dietary preferences and allergies?
Yes. Tell Kiwi what you eat, what you avoid, and what you're allergic to, and every plan it builds respects it. You can also swap any meal or ingredient that doesn't feel right.
Do I have to order groceries online?
No. Instacart is one tap if you want it. Otherwise the list is organized for the store and checks off on your phone — at one store or three — and you can send it to whoever is doing the shopping.
Do I have to prep ahead?
No. Prepping ahead is there when you want it — Kiwi can batch the week's prep into one Sunday session, or a morning session for that night. Cooking straight through on a Wednesday with nothing prepped is just as supported; Kiwi starts you from step one.
Where can I use Kiwi?
On the web at app.kitchenwizard.ai from any browser, on iPhone from the App Store, and on Android from Google Play — same account, same plans, everywhere.